About Us

Advanced Sports Media designs, develops and markets innovative internet based applications for sports fans and fantasy sports participants.  The Company has won industry awards for its products and has marquee partnerships with ESPN, CBSSports.com, Fantasy Sports Ventures and several other leading fantasy sports companies.

Advanced Sports Media's current Internet properties include www.playersearch.com and  www.draftanalyzer.com.

The Company is privately held and located in downtown Chicago, IL.

founder's blog

The Beginning

The company was launched in 2004 in San Francisco, CA as Draft Dynamix to address an unmet market need for an advanced draft assistance tool for fantasy football that went beyond static and outdated rankings provided by magazines.  The dynamic draft analytics included in the original desktop prototype caught the attention of several leaders in the fantasy sports industry and a business was born.

After a few bucks of investment the Draft Analyzer quickly grew from concept to market leader in a critical and rapidly growing niche of fantasy sports.

In February 2008, the Company launched PlayerSearch.com, announced plans to create a web-based version of the Draft Analyzer and officially changed the company name to Advanced Sports Media, LLC.


Leading the on-line sports market through innovation.  Advanced Sports Media has earned industry acclaim for its Draft Analyzer software that was the first of its kind when it launched for the 2004 NFL season.  The Company's latest innovations, PlayerSearch and MyPlayerSearch, are already creating a buzz in the industry as the hottest new on-line sports properties.

The Draft Analyzer software continues to win awards for Best Draft Software. The Draft Analyzer was also runner-up to EASports for Best Innovation of 2005 for its patent-pending Personalized Player Recommendation Engine.

Network Search and Site Search. Advanced Sports Media is using its PlayerSearch search engine to power white label search tools for leading sports websites.

Viral distribution of news, stats and search widgets. Advanced Sports Media is focusing on making key components of its Internet properties "portable".

Users can embed a PlayerSearch Search Widget into their Netvibes, iGoogle or other start pages for immediate access to our search tool from wherever the user wants! Bloggers will soon be able to embed player focused stats and charts in their blogs to improve their content and coverage of professional, collegiate and olympic athletes.

Ted Kasten, Founder
Ted founded Advanced Sports Media in 2004, has an engineering degree from Dartmouth and an MBA from Kellogg, and is an Executive Director of the Fantasy Sports Trade Association.

Robin Pars, CTO
Robin has 14 years of professional development experience, has co-authored 7 programming publications and worked on Microsoft's first Internet Explorer browser.

Advanced Sports Media is hiring!
We are looking for rock star senior developers that want to help shape the future of sports on the web.  We also have internship positions available this summer. If you are interested, please send a resume to ted@playersearch.com.
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